TOP 5 REASONS TO USE VIDEOA TOP TEN MARKETING TOOL HIGHER ENGAGEMENT RATES INCREASES SALES AND LEADS HIGHER RESPONSE FROM VIEWERS HIGHER CLICK-THROUGH RATES
What Does This Mean For You?
Video marketing increases sales and leads. If you’re not using video marketing, you’re losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?
And It’s Not Just Online!
- 96%. In 2010 a marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
- 200%. Marketing groups surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
- 75% Do your email subscribers drop like flies? Automated email marketing providers, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.
- 51% One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
Boost Your Web Presence with Our High Professional Spokesperson Video Service.
Our spokesperson videos are designed to help you boost your presence online, gain more viewers, get higher click-through and conversion rates, and increase your ROI.
Here are a few reasons why you should use video for your business.
- One of the top 10 tools in the world of marketing is videos.
- About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in a video.
- Video is now one of most popular content marketing tactics, as 70% of B2B marketers use some form of online video with their overall strategies.
- On any given day YouTube receives 4 billion hits a day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.
- 90% of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.
Here Are A Few More Facts About Video
- 75% That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:
- 50% watch business-related videos on YouTube
- 65% visit the marketer’s website after viewing a video
16 minutes and 49 seconds. That’s how much time the average user spends watching online video ads every month.
What’s the Payoff for Online Marketing Video?
80%. That’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:
- 26%. Looked for more information about the subject of the video
- 22%. Visited the website named in the ad
- 15%. Visited the company represented in the video ad
- 12%. Purchased the specific product featured in the ad
64% That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos.
Online Video Marketing Is Not Just for Retailers
403%. Real estate groups reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
59%. That’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.