If you have been looking for a “guide” of sorts to video marketing and advertising on Facebook, you’ve stumbled upon the right blog. What’s more, we’re going to explore the ways in which spokesperson videos are a quick and easy way to do just that.
Let’s begin by sharing a fact about marketers and advertisers in today’s ever-evolving marketplace: They’re beginning to realize that a higher engagement rate and reach doesn’t always translate to the kind of Return-On-Investment that a brand or business seeks in their marketing and advertising campaigns. In fact, many corporate entities have pulled out of Facebook due to poor sales and conversions.
But we’re here to tell you it doesn’t have to be like that – the business goal that drives a Facebook marketing strategy should be the increase of conversions, plain and simple. Unfortunately, this goal has become difficult to achieve with increasing consumer expectations and rising competition for what we like to call “News Feed real estate.” Yet there’s hope in the form of Facebook video ads…and these ads, when executed correctly, can yield a significant increase in conversions.
Before we get into how spokesperson video fits into the Facebook video ad equation, let’s look at some statistics regarding Facebook and its video interface as well as some of its features…
With video ads estimated to occupy 15-percent of the digital advertising market by 2017, Facebook has indeed been well aware of how lucrative it could be should it make the option available to Facebook marketers while getting a leg up on competitors such as the mighty YouTube.
Video Marketing: Premium Features Facebook Offers with Video Ads
Facebook has incorporated the following features with video ads:
- Auto Play – Videos play in News Feeds automatically, and are counted as a “view” after three seconds (which is the industry standard); viewers watching the video can click a button to unmute a sound and see it in full screen by expanding the player.
- Video View Counts – All videos divulge how many views they’ve received, which can be used to calculate the conversion rate and aid in content discovery.
- Audience Retention Graph – In the Page Insights area, this graph will show the level of user interest in varying parts of a video; a spike in the views at certain points will indicate interest at particular moments whereas a decline will showcase the part of the video wherein people ceased watching.
Engagement, Effectiveness and Specifically Targeted Demographics: The Facebook vs. Google Factor
Facebook’s video ads boast very specific targeted demographic settings that are even more precise than Google’s; indeed, it can often be difficult for advertisers to decide where they should focus their attention when comparing these two monumental entities. While both Google and Facebook boast a massive potential audience and are both primarily PPC advertising channels, Facebook sessions usually tend to last much longer than a standard Google search session, making Facebook the preferred choice when building brand awareness or sending a specific message.
Additionally, Facebook allows advertisers some unique targeting options such as creating messages specifically crafted for fans of a product or service, or even for organizations such as college alumni groups. And if you think about it logically, Facebook KNOWS what we like – and soon what we don’t like – what our friends like, the pages we interact with, our relationship status, education, where we live and much more…so wouldn’t it make sense that this powerful social platform can offer more precisely-honed features?
Facebook ads are all about brand awareness – spreading the word, winning the “social proof game,” networking and connecting with an audience. If you are a startup or small business owner and want to quickly spread the word or build an audience, Facebook ads is where you should begin. Through these, you can:
- Use text, images and videos for your ads
- Target people based on their interests and demographic characteristics
- Engage in retargeting and connect with people that visited your website from Facebook or a “lookalike audience”
- Raise awareness through the platform’s excellent marketing tool characteristics
- Get “likes” for your business page, visits to your websites or sales
- Perform A/B tests by trying different campaigns and creatives for your ad
Much like a video spokesperson represents an ideal way to add excitement to a website, spokesperson videos are a quick and easy way to advertise on Facebook via video ads. To begin with, when people visit your Facebook ad, a video spokesperson can talk to them face-to-face and explain the benefits of your product or service. Most people that visit any kind of website, ad or page are in a rush to find what they need, and unfortunately – something we’ve covered in our blogs tirelessly – don’t boast the attention span to read every word of a page. Your job is to grab their attention quickly when they’ve arrived on, say, your Facebook ad before they move on to another site and leave you behind.
If you decide to utilize the professional services of a company such as Green Screen Talent Now to create your spokesperson video, the process become nearly effortless and seamless – we boast the necessary talent horsepower to take spokesperson video projects to the next level, leaving you with nothing but the task of choosing the right individual for your needs, perhaps preparing a script and providing some insight with regard to angle and voice. THAT’S what we mean when we say spokesperson videos are a quick and easy way to get your foot in the door of Facebook advertising.
Video spokespeople are basically virtual greeters who talk on a page – and can talk on your Facebook video ad – and sometimes even walk on the page, too. The videos feature transparent backgrounds using green screen technology (our specialty) which enables the talking head video to appear on a website with a borderless frame, unlike traditional rectangular website videos. This talking head can speak about your product or service, add credibility to your business and dramatically increase the percentage of visitors who become buying customers…and isn’t that what you want?
Adding a video spokesperson on your Facebook ad is the single-most powerful step you can take to achieve the online goals of your business, including increasing sales, conversions and visitor loyalty. Why? Because people who feel connected to a live face are likely to trust a site or ad more, spend more and visit a site more often. It’s totally win-win for you.