Why a Video Spokesperson is Right for Your Business
Imagine the impact your sales would experience if you could personally speak to every visitor on your website…sound intriguing?
A video spokesperson can make that happen. Corporate spokesperson videos consistently improve website performance due to one simple fact of modern marketing: People are in a hurry to find what they’re looking for, and to get a video spokesperson for your website means this becomes easier for potential customers.
What is the Job of a Video Spokesperson?
The primary function of a video spokesperson is to help website visitors make the trek, or journey, from the landing page to the specific goal that you, the business owner, have set for your website as quickly as possible. A video spokesperson presentation has the ability to communicate what text and static images often don’t, because a human element holds the attention of visitors more effectively. The sometimes saddening reality that modern business owners face today is that the attention span of average shoppers – people in general – is dropping at an alarming rate. Think of your average goldfish and its attention abilities…that is nearly what it is like reaching out to the mainly young demographic dominating today’s buying market.
This is where a video spokesperson comes in. Pairing the right video spokesperson to a specific business is crucial in this arena, and so is the script he or she follows so that everything is simplified for visitors to a site.
The Best Approach: Focusing on Returns
When we talk to our clients about their video production requirements, we’re actually concentrating on:
• View Through Rates
• Shares & Likes
As one would expect from a corporate video production and marketing business, we put a heavy emphasis on creative directors, producers, editors and writers…but what all these people have in common is one thing: business results.
Here is where the formidable power of video and its ability to deliver dramatic business results makes itself known: This is, essentially, commercial thinking applied to the art of video production for a digital, connected age.
Getting Results from a Video Spokesperson
The main benefit of video spokesperson videos is that they increase website conversion rates, while additional benefits concentrate on increased time on website, a reduced bounce rate and increased page views. While these metrics are all indicative of better website productivity and operation – i.e. website “health” – they do not come easily…like anything good in life.
The key is knowing what works and what doesn’t work. What does not work, for example, are templated videos that are not bespoke to a business – yes, they are cheap, but the tradeoff is that there is a large cost to the business in the form of lost opportunity.
At the end of the day, video spokesperson productions need to be carefully planned in order to achieve incredible results. With the right talent, script and platform your website spokesperson can be the talking face of your company, so choose wisely.