As a small to medium-sized business owner, you are undoubtedly looking for ways to spread your message across different platforms in a modern fashion. In our first blog for November, we’ll take a look at different ideas with regard to how to use video spokespeople – our specialty – as an engaging way to increase online traffic and promote brand awareness. Of course, Green Screen Talent Now boasts the kind of solutions to these challenges what with our diverse, professional roster of talented spokespeople…and the way in which they can work for a number of different types of brands.
The video spokesperson represents the perfect model for website video. They can represent your company, brand or business in a straightforward and engaging manner, connecting with viewers and supplying them with vital information that encourages exploration, click-throughs and purchases. In the quickest amount of time possible, the video spokesperson has to capture the viewer’s attention. In essence, it is the spokesperson’s job to get the viewer to desire more information while encouraging further exploration of your service or product.
To be honest, there is not much more compelling content than a well-done overview or spokesperson video. Live spokespersons, animations and hybrid styles of the two are used to introduce viewers to a brand, service or product. Exciting visuals and sound add a level of entertainment to the video. Beyond the goal of quickly connecting and educating the viewer, the ability to show off specific features of a product makes spokesperson videos the perfect marketing tool for technology products, online services and even apps.
Why Consider Video?
Ask yourself these questions, and take a few moments to answer them honestly and truthfully:
- Do you have a product, service or brand…as well as a website tied to it?
- Are you looking to create unique content your customers and fans will share?
- Would the visitors to your website benefit from a better user experience?
- Can a short, visually-interesting video for your business capture their attention and compel them to learn more?
If you, after careful consideration, answered these with a resounding “YES,” you’re probably not making your website content compelling, interesting or appealing to the visually-oriented crowd (pretty much everyone alive today).
According to Time Magazine, most Internet users have a shorter attention span than a goldfish… and that’s less than 12 seconds. In fact, you have closer to 3-6 seconds to capture someones attention before they move on to something else.
As with any other type of marketing, from social media videos and websites to traditional advertising, there must be a solid and consistent message about who you are and what you do. If you have committed to your marketing message, then creating a video is a safe, logical next step.
That’s not a good enough answer for you? Here are five more questions to ponder beyond the ones we mentioned above:
- What is the focus, or market, of your brand, service or product? – A consistent, well-targeted message is extremely important.
- Are you done “tinkering” and “tweaking”? – You wouldn’t want to add any significant new features to your website, shortly after releasing your video.
- Will your audience engage more by seeing faces on the screen, illustration representations or the product hard at work? – Hint: Sometimes it’s all three.
- Do you know what you’re going to do with the video once it’s created? – Creating a gorgeous, awe-inspiring video is quite the accomplishment… but don’t forget that you will need to deliver your message appropriately to viewers.
- Do you have a call to action? – It is important to point your audience in the right direction of your products or services in order to create meaningful conversions.
How Can A Video Spokesperson Help Your Brand?
1. Speak to Your Audience
Whether it’s in a literal, figurative or personable way, using a video spokesperson that is relatable to your prospective demographic, as well as a scriptwriting service that keeps the audience engaged and informed, “speaks” to your visitors. Your choice of video spokesperson is important because they will be representing your product, service, company, business and brand, as well as your fundamental business values. You want to choose presenters who are appropriate for your particular audience — someone they can connect with. However, the work doesn’t end at selecting an individual video spokesperson.
Your presenter needs to be directed and edited in a way that is suitable for the material in your video and, more importantly, the message you are aiming to convey. The key information your presenter will be putting across will be found in the script he or she has to read, secondary information should fall within your graphics, making the scriptwriting part of this equation equally vital.
Then there is the subliminal information and messaging that the audience picks up visually – these messages are transmitted by what visitors see on the screen, and the main contributor to this is your spokesperson: who they are, how old they are, what they are wearing, their mannerisms and their tone of voice.
Green Screen Talent Now offers a plethora of services that cover all the bases with professional talent in every age range and ethnicity group. Our talented scriptwriters can transform your content into an engaging spokesperson delivery.
2. Give Your Audience Something to Talk About
No, we’re not referring to the classic Bonnie Raitt song here. We’re talking about giving your business personality by choosing a spokesperson that really displays the nature of your brand. If your operations don’t really boast a personality, this is a great way to define one. Green Screen Talent Now can definitely help with the diverse collection of talent we have at the ready, all prepared to deliver your message and get the point across.
Consider the plethora of successful, immediately-recognizable companies out there that have utilized this tactic: “Flo” from Progressive, the Geico gecko, Coca-Cola’s super cute polar bears and even Budweiser’s beautiful Clydesdale horses. What do they have in common? They have all become celebrity spokespeople – and spokes-animals! – in their own right; putting a celebrity spokesperson in a commercial or video gives a business an instantly-recognizable face and people always feel more comfortable with the familiar. Of course, most small businesses don’t have the resources to hire a true celebrity spokesperson, but the idea is to create your own by injecting personality.
3. Keep the Conversation Going
What we mean here is that you should build content that will engage the audience and make them feel the need to share it to other audiences. Word-of-mouth is still one of the ultimate marketing tools to date, so why not use that to your advantage?
Sharing content, especially video content, is an incredible marketing tactic used to drive traffic to your website. But we must first understand what constitutes “great content” before we can take any additional steps; normally, this refers to content that resonates, that gets linked to and that gets shared a lot. You need to understand what resonates with your audience, so that when you’re, for example, writing content or a script, you can determine what kind of content engages your demographic and what content they prefer to share.
The bottom line is that it should be all about the video’s content itself; what the nature of the content is defined as, and whether people are finding it interesting enough to share with others.
Where Green Screen Talent Now Fits In
We are Jacksonville’s source for high-quality website spokesperson videos, offering a host of services and solutions that address all the situations we covered in this blog. If you don’t know where to start in the realm of introducing your brand to the public via video, we can take your project from start to finish in an all-encompassing, affordable fashion. Our spokesperson videos are great for:
With GSTN, you’ll never run out of a massive pool of talent to choose from when creating your spokesperson video, as our professional spokesperson actor roster is constantly evolving to include a wide range of ages, ethnicities, industry orientations and backgrounds. Learn more about how we can engage your audience, and potentially drive leads, by adding spokesperson videos!