Why Sales Videos Are Vital to Any Internet Marketing Campaign!
In a day and age when print advertising and marketing collateral are at an all-time low in terms of tactical popularity, more and more business entities are turning to video-based methods of communication. Internet marketing has become all the rage, presenting a company’s message, establishing their voice and identifying their brand via the ultimate mass media platform – after all, this is the way a company projects its image to the world. If you do not have at least one professional quality video online sharing your company message, you’re past due to get one.
Take video content to the next level with the latest trend in online visibility: Internet marketing sales videos. Any video – including spokesperson videos – can be strategically optimized to climb the Google Search charts.
Here are 6 benefits of using sales videos in your internet marketing campaigns:
1. The Cost Factor: Cost of Producing Videos is Much Cheaper Than Other Media
With a low initial investment, great potential for high ROI and easy implementation, video simply makes sense. Applications such a sales videos, landing page videos and other methods that focus on increasing conversions by up to 80-percent create an emotional connection with your product/service, but best of all it’s an ultra-affordable way to get your name out there.
2. The WOW Factor: Video is the Ultimate Presentation Machine Compared to Other Media
Videos capture your visitors’ attention in the crucial eight seconds it’s estimated companies have to do so. Online videos are a highly effective marketing tool that lasts for years and leads to higher placement on search engines. They add the “WOW Factor” to your online marketing by delivering a visual punch to your marketing efforts that text just can’t; they’re effective and they stimulate viewers in ways that are impossible to do via traditional printed media.
Further, videos are a simple way to convey your marketing message in a memorable fashion, adding to this WOW Factor – it is the easiest way to show your store, products and services and tells your story to a more widespread audience. Remember:
- Video sets you apart from the crowd
- Video puts a face to your brand and builds trust with potential clientele
- Video is more likely to be shared on social networks like Twitter and Facebook
3. The Cutting Edge Style Factor: Video Sets You Apart From the Rest
As touched on in the previous tip, using video in business has taken the marketing world to a new level in ways traditional print methods simply couldn’t. The cutting edge is the video realm, and if you’re not taking advantage of it you’re losing out on some potentially big profits.
How can you dominate your competition? Video can generate leads – having a video on your website alone will set you apart from the rest and by knowing who your proper audience and what the purpose of your message is, you can make quality and high-value content. Further, adding video to product pages, for example, will sell more product – simply put, shoppers who actually view a product video are buying at a higher rate than those who do not.
4. The Personal Touch and Trust Factor: Video Puts a Face to Your Brand
What do people comprising today’s fast-paced society want? To connect. Marketing experts know that emotion plays a large role in getting a message across, being that consumers tend to stay loyal to a certain product and brand because of how they make them feel – and what they broadcast about themselves. With high-quality video more affordable and more accessible than ever before, you’d be hard-pressed to find a better way to connect with potential customers.
Video has a certain refreshing honesty about putting a face, voice and personality to a company; it doesn’t use shiny corporate jargon that all too often appears in printed marketing material that is over-thought and appears robotic in delivery. There is something to be said from looking in someone’s eye when you are going to buy from them.
5. The Demonstration Factor: Video Helps Convey Complex Messages Very Easily
As touched on in tip number 4, whatever can be said through text can be better expressed through video. A well thought-out and produced video has the power to cut through the “noise” of everyday “information overload” by allowing the viewer to avoid frantically searching through text to find relevant information. In other words, the video doesn’t ask the viewer anything other than to sit back and allow them 90 seconds or so to passively tell them all they need to know.
6. The Viral Video Factor: Videos Can Go Viral Easily
A recent study that came out of the University of Trento in Italy revealed what types of visual content have the most viral potential on Google Plus. Although the study focused on this one social network, the implications of its findings are fascinating and provide a glimpse into other social platforms and their value to a business.
Today, it seems, everyone wants to go “viral.” People are looking for the easy way of creating a “viral sensation” that everyone will pass along to their friends. For businesses and their brand names, a good video explaining everything about the company can tell a target audience the benefits it provides, how they’re unique, their core values and how they can help the consumer. Some examples of perfectly executed viral videos have included:
- The Dollar Shave Club’s “Our Blades are F*ing Great” video
- Kmart’s “Ship My Pants” commercial
- Dove’s “Real Beauty Sketches”
Learn more about creating an eye-catching video marketing campaign, including the implementation of spokesperson videos!
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