How to Use a Spokesperson Video for White Label Marketing
As an entrepreneur with a business dilemma, your first instinct may be to turn to DIY solutions – after all, that’s what running your own business is all about, right? We’re here to tell you that’s not always the case – we here at Green Screen Talent Now have actually been witnesses to situations in which building a customized solution from scratch, in an attempt to meet the exact specifications of a business, can be a setup for failure. Why? Because building your own solution can lead to:
• Trying to reinvent the wheel, thereby making mistakes that others before you have already endured and mastered.
• Dramatically slowing down your time to market as you attempt to troubleshoot and increase your learning curve beyond your primary competency.
• Spending too much revenue developing tools and solutions that already exist in other formats.
• Missing out on resources and expertise in the particular area you need a focused solution.
The answer to these pitfalls is opting for a “white label” solution, rather than building one yourself.
What is the “White Label” Solution?
White label refers to a fully supported product or service that is made by one company but sold by another; these products and services are purchased by the latter company without branding. In so doing, the reseller has the opportunity to customize the product via his or her own brand, logo and identity, allowing customers to associate the product with the reseller. Meanwhile, the manufacturer can focus on finding cost-effective ways to make the product without concern for its marketing.
A white label approach can:
1. Make it quick and easy to brand.
2. Keep customers happier by giving them a clear and simple path to reaching their end goal.
3. Save time and money.
4. Enable focus on a business’ “core competency.”
Put succinctly, white label solutions can help utilize a business’ unique branding to offer a product or service without investing in infrastructure or creating technology around the solution. The result, from a business owner’s perspective, is that he or she can focus on building a brand and selling their services while simplifying the conversion path for customers.
Using Spokesperson Video for White Label Marketing
Spokesperson videos are the perfect vessel for white label marketing techniques. If you’ve been following any of Green Screen Talent Now’s blogs, you’ll know that adding video content to your marketing strategy will bring your efforts to the next level – couple that with white label video programs and approaches, and you will be able to offer cutting-edge video content to current and potential clients that will have you seeing substantial increases in not only revenue, but in overall success.
White label marketing offers all the back office support, creative services, studio facilities and video expertise needed to provide clients with a world-class video experience. Many approaches include video hosting on high-speed servers and custom players, ensuring flawless performance for video playback on the latest browsers and devices, as well as video samples of spokesperson actors being displayed on a website. With white labeling, clients never need to know that a company has retained another for its video spokesperson needs; they are free to brand services as their own, include them on their website and present them in marketing materials.
Uses for Spokesperson Marketing Videos
Video spokesperson videos, such as those produced by Green Screen Talent Now, consistently improve website performance because they communicate succinctly: People are often in a hurry to find what they want, and a video spokesperson makes this easier. But what are some of the best uses of these spokesperson videos?
1. Video Testimonials
A great way to harness the “power of word of mouth,” these can be extremely persuasive to see people just like us professing the benefits of something we believe we need.
2. Video Product Reviews
These demonstrate to the visitor exactly what they are getting, within the context it will be used. Secondly, a review video will answer many of the questions visitors may have quickly, helping the viewer trust you.
3. Video Interviews
Interviews with CEOs or other important figures in your company make you appear credible to your viewers.
4. Issue-Based Videos
These videos which tackle a general industry query or problem are a great way to reach a large audience while driving visitors toward your own website – these types of videos will serve you best if placed on a video sharing site likeYouTube or Vimeo.
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