You already know – or should know – that Green Screen Talent Now produces some of the best spokesperson videos to truly get a business noticed and respected. But did you know that high-quality motion graphics can be the best way to communicate your idea in a concise yet engaging fashion? Did you ever consider the possibility of motion graphics teaming up with spokesperson videos for a match made in business success heaven? With Green Screen Talent Now’s intuitive, vividly dynamic motion graphics elements embedded in your spokesperson video, you will transform the most abstract or technical concepts into clear visual ideas that grab viewers’ attention and encourages them to take action.
Let’s take a closer look at why adding motion graphics to an already powerful spokesperson video will enhance it…and take it to the next level.
To begin with, motion graphics allow you to tell a story in a more “emotive” and compelling manner; from our standpoint, Green Screen Talent Now’s motion graphics production service focuses on helping businesses to communicate their unique offering as an “explainer” video. These videos not only increase trust and conversion rates of the websites they are used on, they are flexible and can be used in a plethora of circumstances.
My, My…How You’ve Grown…
Back in the 1970s, the concept of “professional video production” as practiced by entities such as small cable TV stations involved two-inch reel-to-reel tape in the black and white format. During this antiquated time, the world was split into video and film – and that was it. In these days, you knew what someone meant when they mentioned “video production,” as video was produced using a video camera and was captured on video tape. Films back then were shot on film, while video utilized video tape…simple to understand, simple to engage in.
Enter today’s “video production” – which may not even use video at all. That’s right. Watching something move on your computer monitor or the plasma/LCD screen in the family home theater room might indeed involve video, or at least video as we used to know it, but more likely that moving picture you are watching should more correctly be referred to as “motion graphics.”
Modern day video production usually involves adding motion to graphics, text and images, so it’s as much about graphic design as it is video production. As experts in this field, we can tell you that the art of designing individual graphics and then turning those graphics into moving images on a screen is vital to most professional video production efforts today.
Taking a Look at How Spokesperson Video Fits In
In the world of corporate video – again, an area we know something about – there may exist actual video that’s been shot of a spokesperson. The dynamic, engaging quality of the video, however, resides in the motion graphics…those stock images, graphics and text that fly around on the screen. Don’t get us wrong: There’s really nothing that can replace a talented virtual spokesperson for delivering your message, but the power of the moving image is in the way it keeps the viewer engaged while further extending the messaging by supporting the video spokesperson.
Why are we telling you about all of this? Because it’s vital for you, a businessperson, to understand the difference between video production as we traditionally refer to it – that is, shooting images with a video camera – and the production of a commercial piece or corporate video that encompasses true video and other motion elements.
Green Screen Talent Now Takes it to the Next Level
Because of the way it transforms a website video, we incorporate motion graphics into every spokesperson video we produce – from stylized backgrounds and simple text placement to elaborate effects. When clients order spokesperson video from us, whether it is for the purpose of corporate video, training video or Internet marketing sales video, the added motion graphics create dynamic visuals that showcase a product or service while targeting the intended demographic/audience. What could be more effective?
Further, our staff develops a style for each of our clients that take their videos to the next plateau of virtual marketing, with each package including a custom-designed logo, stylized intro and outro, lower thirds and text bullets. Once these dynamically rich elements are fused into a client’s video, we deliver it directly to them in a high-quality broadcast variant.
Let’s take a closer look at each of these elements:
• Animated Logo – An animated logo is included in the intro, outro and lower thirds of our spokesperson videos; this ensures a video is branded with the image a company has worked so hard to create.
• Intro – A customized intro represents a captivation element based on viewers’ interests, leading them into a “virtual story;” we advise to be mindful of the fact that the average video is abandoned by 20-percent of viewers in the first 10 seconds, thus it’s essential to retain as many viewers as possible. This is why we ensure the beginnings of our outros are interesting and engaging.
• Outro – An outro is just as important for your video as the intro primarily because it reinforces your message and leaves a lasting impression on the viewer’s memory. Further, the outro serves as your chance to emphasize your brand or service in this memory, as well.
• Lower Thirds – This term comes from the television industry, where a “lower third” refers to a graphic placed in the “title-safe” lower area of the screen – though not necessarily the entire lower third of it, as the reference implies. In its simplest form, a lower third can merely represent text overlaying the video, but more frequently a lower third contains graphical elements such as boxes, images or shading. Some lower thirds even boast animated backgrounds and shading.
• Text Bullets – Also widely known as “bullet points,” text bullets can manifest as short phrases, single sentences or paragraph-length elements that focus the attention of several major points in your video. With well-constructed and strategically-placed text bullets, you can provide simple but effective messages, informing your viewers without overwhelming their senses.
Taking into consideration today’s booming technological advancements including improvement of Internet bandwidths, motion graphics are becoming more advanced along with it. This equates to high-quality and high-resolution graphics that can be used for advertising with animation and special effects…but the real question is, what are you waiting for?
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