We’re going to be a bit blunt here, but please allow us to explain: If you are not using video in your business operations, whether large or small, you’re missing out on a whole lot of online visibility and conversion opportunities. Now more than ever, online marketing agencies such as Green Screen Talent Now are doing wonders with video, and spokesperson videos, continuously adding to the impressive stats suggested when studies about using video for marketing are conducted.
How Real Video Spokesperson Help Your Website
Adding a video spokesperson to your website through a company such as Green Screen Talent Now achieves three major things:
• Premium Quality – Great audio and video clarity virtually guarantees visitor response.
• Easy Installation – Videos such as the ones produced by GSTN work on all websites.
• Boost Business – Real, non-animated spokespeople on a website have been proven to increase web sales and profit.
As the online face of your business, a video spokesperson can deliver the exact message you want your visitors to hear…and a really good one will impress customers and increase bottom line. A video spokesperson, which they are also referred to as, is the best way to interact with website visitors like never before while keeping up with the latest online marketing trends.
Big Video Marketing Statistics…and What They Mean for Your Business
If you haven’t climbed on board the video marketing train yet, there’s a plethora of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you spring up and pay attention:
1.8 Million Words
That’s the value representation of one minute of video. Do you actually have the time and/or energy to write 1.8 million words? Keep in mind this is the equivalent of 3,600 typical web pages…so we’re guessing you don’t have that time or energy (we sure don’t). Think about it like this: If you write an average of one web page per hour, it would take you 150 days of writing to achieve the impact of one minute of video.
If you can look at it that way, you can start to see how online video marketing is the single most practical use of your marketing budget. Still not convinced? Here are more big video marketing numbers from online marketing trends for you to chew on:
What’s the Market for Online Video?
According to comScore, which evaluates online engagement and use, 45.4-percent of Internet users view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers, you ask?
The number of Internet users who watch online video each day is 100 million – and though many of those users are watching the latest viral video with a crazy cat or insane kid, a very big chunk of them are looking for advice on how to do something or how to make something work better….and a whole lot of them are looking to buy a product or service.
Some 90-percent of online shoppers at a major retailer’s website said they find video helpful in making shopping and buying decisions; retailers that provide online video to show off their products report that the products with video sell at a much larger clip than those without video support.
Meanwhile, 75-percent of executives told Forbes that they watch work-related videos on business websites at least once a week – the results break down like this:
• Fifty (50)-percent watch business-related videos on YouTube
• Sixty-five (65)-percent visit the marketer’s website after viewing a video
Armed with this information, you can sharpen your message and target it more precisely. If you haven’t started your own video marketing campaign, isn’t it time you jumped in with both feet? There’s nothing to lose and about 403-percent more profit just waiting for you.
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