The Top Five Reasons You Need a Website Video in 2015
By now you should know that video marketing is an ever-expanding and incredibly viable marketing platform for businesses of all sizes. If you’re a business owner and haven’t looked into adding video elements to your website, you are missing out on a myriad of potential sales and the wave of marketing’s future.
Want some numbers?
• Videos increase consumers’ understanding of your product or service by 74-percent.
• YouTube remains the number-two search engine in the world, and one of the most popular short video playback portals on the entire web.
• A third of all online activity is spent watching video.
• The average Internet user is exposed to an average of 32.2 videos a month.
• On a daily basis, 100 million Internet users watch an online video.
• Once a week, 50-percent of users watch business-related videos on YouTube.
• After viewing a video ad, 12-percent of viewers purchase the specific product featured.
Truth be told, there is a great deal of compelling evidence suggesting that online video marketing should be a major focus of a business owner’s advertising and marketing budget. According to Dr. James McQuivey of the respected Forrester Research, 1.8 million words is the equivalent of one minute of video. Think about it: Do you have the time or energy to sit down and write 1.8 million words? That’s the equivalent of 3,600 typical web pages – if you write an average of one web page per hour, it would take you 150 days of writing to achieve the impact one minute of video accomplishes.
Indeed, if you look at it from that perspective, online video marketing represents the single-most practical use for your marketing efforts. If you’re still not convinced, we’re going to break down and look at the top five reasons you need a website video in 2015.
1. Videos for Websites are Fun and Informational
Website video can help keep visitors engaged with your brand – especially if you throw in a little humor. Through video, the best features of your product can be highlighted while your brand’s personality gets a chance to sparkle. In this hectic world we find ourselves living in, it seems it’s always best to give people the information they’re looking for as quickly as possible – while attempting to keep it interesting. Not quite an easy feat, but video is still the perfect way to accomplish that.
2. Marketing with Video Keeps Your Audience Attentive and Interested
The days of online visitors sifting through pages and pages of text are virtually gone. In their place have come videos that give you the power to visually show off your product or service, while explaining details in half the time. As a prime opportunity for making something that truly captivates your audience, website video should make the audience stick around and learn everything they can about your company. Also important to keep in mind is that the more engaging your video, the more opportunity exists to pull them into your marketing “gravitational field” and hopefully encourage them to make a purchase in the future.
3. Persuasion is a Whole Lot Easier with Video
Writing down the reasons why someone should buy your product or engage in your service may be one thing – but it’s quite another when you actually witness your product or service in action. Using a website video is your opportunity to genuinely show off everything your product or service can do, so do your best in explaining why potential customers should care about what they’re watching.
4. The Power to Reach Anyone
People now expect to be able to access any content – anywhere and on any device, courtesy of computers and mobile products. It is absolutely vital to ensure your video is available to them no matter where they may be…because you can guarantee your competition sure is. Create a company YouTube channel and post quick informational videos, add videos to your website, create video ads…keeping videos on multiple platforms will help guarantee that you reach people anywhere.
5. Movers and Shakers Don’t Have Time to Read Lengthy Text
What do we mean by “movers and shakers”? You know, the decision makers of a company that may be searching for a product or service just like the one you offer. These people don’t have the time to sift through hundreds of pages on a website or read a long white paper. In under two minutes, they want the vital information laid in front of them, and this is where video can get your point across quickly. Imagine engaging potential customers who otherwise wouldn’t have taken the time to call or schedule an appointment.
If you are having second thoughts about creating a video for your company’s website, we can help. We have tips to get you started shooting your first video, with tons of tutorials to help you along the way.
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