The Video Spokesperson: Why You Really Need One
A video spokesperson is like a brand ambassador for your business…the first thing a visitor to your site should see. As such, this is a vital element when looking to promote your business with video. Your website spokesperson should be articulate, well-groomed and seasoned in the products and materials he or she is attempting to sell or educate on; further, a live spokesperson for website presentations should be able to virtually connect with your target demographic. Here, we’ll take a closer look at why you really need a professional video spokesperson.
Imagine the Effect on Your Sales if You Could Personally Speak to Every Visitor of Your Website…
That’s precisely what a video spokesperson does. The fundamental role of a video spokesperson is to assist visitors of a site in making the journey from the landing page to the specific goal set by the site’s owner…and as quickly as possible. Further, a video spokesperson boasts the ability to communicate what static images and plain text often fail to get across, because it’s a fact that a talking human being holds the attention of visitors more effectively.
The Focus of Using Spokesperson Video Should be on RETURNS (ROI)
Premium video production and marketing firms such as Florida’s Green Screen Talent Now have expert directors, producers, editors and sometimes even animators on staff to achieve business results for its clients. The primary elements most companies that provide a video spokesperson for website duties concentrate on include:
- View-Through Rates
- Shares and Likes
This is where the power of video in delivering dramatic business results comes into its own – welcome to commercial thinking applied to the art of video production for a digital, connected age. By transforming creative online video content into a measurable business generator, companies such as GSTN connect all the relevant elements – such as the ones outlined above – that drive a formidable communications and marketing engine.
Getting Results From Your Video Spokesperson
Benefit number one of a virtual salesperson, or online spokesperson: They increase website conversion rates. Following that, one can begin to take a look at the way they increase visitor time on a website, reduce bounce rates and increase page views, all of which reflect a trend of better website health…but there are some things that work and don’t work as you travel this marketing road.
What doesn’t necessarily work are “templated” videos that are not bespoke for your business; are they cheap? Of course. But there is a large sacrifice to the business in the way of lost opportunity. As such, video spokesperson productions should be meticulously planned in order to achieve positive results. In extreme examples, some companies increase their website conversion rates by a whopping 200-percent by using professionally-tailored website spokesperson videos, while average conversion improvements hover around the 20-percent mark.
Interested? Just Contact us and we will contact you to discuss your video spokesperson – and put together a distinct plan for your business’ success.