How a Website Spokesperson Can Increase Conversion Rates
In this blog we’ll explore how a video spokesperson on a webpage can increase your leads – substantially. First, let’s define what a website spokesperson does: A website video spokesperson represents an instantly engaging way to hold a visitor’s attention; the technology allows you to place a friendly face that’s ready to welcome visitors to your landing page, and because this approach still remains relatively uncommon amongst many businesses, its impact is more immediate.
There are three major factors to consider when you decide to use a video spokesperson for your website:
1. Script –
A script for your spokesperson to read and appropriate to your audience about the company’s goals is crucial. Indeed, herein lies your message; your script should be written in clear and accessible language and should be to the point. Spokespeople can present the call-to-action to your visitor in far more convincing way than a button can, take it from us.
2. Choice of Presenter –
This depends on a combination of factors including who your target audience is and what service or product you are selling. Your website spokesperson is effectively the face of your business at that moment in time, and as such you need to choose someone who you feel represents you best.
3. Placement on the Page –
Often overlooked, this factor is also incredibly vital. We’re going to put it to you straight: While it’s commonly known that video can lift conversions, it shouldn’t be just any kind of video – the best placement on a page will depend on the design and layout of your page. Further, you do not want a video to distract the viewer from the call-to-action on the page…the website spokesperson should complement it and point the user to it, sometimes literally.
Imagine how your sales would be affected if you could personally speak to every visitor to your website…
You CAN with website spokesperson videos. As experts in such videos, Green Screen Talent Now works with our clients to create spokesperson videos that focus on communicating succinctly, because people are in a hurry to find what they want and video spokespeople make this easier.
How Videos for Websites Increase Conversion Rates
The job of a video spokesperson is to help your website visitors make that journey from the landing page to the specific goal that you have set for the site…and as quickly as possible. To that end, a video presentation on your site can:
• Deliver a message
• Yield cost-effective benefits
• Provide a chance to present the best qualities about your products/services
• Wow your audience with exciting motion that static images and text can’t do
• Radiate a sense of professionalism
• Offer a mobility factor, making the spokesperson video easy to syndicate across the Internet
• Get potential customers comfortable with purchase decisions while avoiding cognitive dissidence
• Present a timeless capturing of what your company is all about – if the video is done properly
Getting traffic to a website is no longer an impossible task, as it once seemed in the Internet’s dawning era; but traffic doesn’t guarantee money in the bank – converting traffic into customers does that. Greeting your website traffic with a video presentation or perhaps syndicating your spokesperson video to popular video sharing sites such as YouTube, Vimeo and Dailymotion is the absolute best way to increase conversion rates, converting traffic into sales or leads.
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