Why Sales Videos are Important Marketing Tools
There’s no doubt that online video viewing is an exploding trend, but we’re here to tell you that you simply can’t afford to miss such an opportunity for success.
You don’t have to be the world’s best sleuth to discover the treasure trove of opportunities web-based video presents. The bottom line is that there is potential at every contact point with both customers and prospects – evolving from a static site to one in which video becomes a significant factor is akin to the transition from radio to television…it truly is THAT kind of difference.
Video isn’t just about or for entertainment purposes anymore – it has quickly become the preferred medium for marketing teams to communicate with online prospects and customers, and as such millions of videos join the Internet on a daily basis, making a massive impact on how people market their businesses online.
Why Marketing and Sales Videos are so Important
1. Videos are Informational…and Fun
Marketing and Sales Videos can help keep consumers engaged with your brand, especially if you add a splash of humor. Through video, you can show off the premium features of your product, or the benefits of your services, while also exhibiting your “brand personality.” Believe us: It’s always best to give people the information they need as quickly as you can, but also keep it interesting. A sales video is the perfect pathway to accomplishing that.
2. Your Audience will Remain Interested
If there’s one thing we’ve repeated over and over again to our myriad of clients, it’s that static text as a message portal is essentially dead. Instead of writing pages of text, videos afford you the power to visually exhibit your product or service and explain features, benefits, etc. in half the time. We can’t stress enough just how monumental this is in the area of marketing, as now you have the opportunity to create something captivating for your target audience. The result? They stick around and learn about your company…and the more engaging your sales videos, the more opportunity you have to pull them into your marketing environment and encourage them to make a future purchase.
3. Persuasion is Easy with Video
Writing down the reasons why a consumer should purchase your product is one thing…but to actually see your product in action via full-color video is quite another. Using a sales video is your opportunity to truly show off everything your product can do – here’s your chance to explain why people should care about what you’re selling and how it’s even going to make their lives easier.
4. Videos can Reach Anyone
We can thank the harnessed power of Google, the invention of YouTube and the unwavering appeal of computers and mobile devices for the way people expect to access content, anywhere and on any device. It’s crucial to ensure your video is available to them no matter where they may be; create a company YouTube channel and post quick informational videos and video ads. Again, this is an area in which you should trust Green Screen Talent Now: Featuring videos on multiple platforms will help ensure that you can reach people ANYWHERE.
5. Decision-Makers Don’t Have Time to Read Lengthy Text
We don’t mean to sound rough around the edges – not at all – but the unavoidable truth is that most decision-makers in big companies do not boast the time needed to sift through multiple pages of a website or read a long white paper. They want the vital information put in front of them in under two minutes – and that’s where sales videos comes in. Video can get your point across quickly while engaging potential customers who otherwise wouldn’t have taken a moment to call or schedule an appointment.
Remember: Your videos don’t need to be perfect…they just need to deliver your message to the right audience at the right time. Learn more about GSTN’s Sales Videos