How to Write an Effective Video Spokesperson Script
One of the most misunderstood aspects of writing a successful talking website video spokesperson script is that it should be fun – it’s a chance to be creative and take control of your business’s online image. Still, getting started can be challenging and intimidating, especially if you try to accomplish everything all at once. Like any other project you may take on in your business marketing plan, writing out the words for your talking web video becomes much easier if you divide your effort into smaller, “bite-sized” tasks.
Once you have answered questions you should ask yourself relating to the content and purpose of your video, your script will practically write itself; what’s more, you will be able to create live person web video that’s focused on turning curious visitors to your site into interested customers.
Tips to Consider When Writing Your Video Spokesperson Script
Know Your Demographic
If you don’t know who you are targeting, it will be virtually impossible to select a website video spokesperson that appeals to them. Use surveys, market research, focus groups and other resources to gain a deeper understanding of your target audience.
Is your script addressing the unique features, benefits achieved or problems solved by way of your product or service? What exactly does your product or service do? How would you describe your customers? What is it that you want the viewer to do?
Consider all these things as you craft your script; try to be as honest with yourself as possible and ask yourself, essentially, what would YOU want to see and hear when dropping by a site such as yours.
Keep it Relatable and Devoid of Much Technical Jargon
If you have made the decision to add a video spokesperson to your website, it’s vital to cast an actor that your visitors can relate to. Not only can this welcome your visitors, the spokesperson can help them feel at ease. By choosing the wrong talent for your site, your visitors will more often than not click the “stop” button – or worse, the “back” button. Conversely, choosing the right talent for your site will yield an engaging, nurturing, empowering experience environment for your visitors so they can make a favorable decision.
Instilling a sense of confidence within your script’s words will carry over to your spokesperson, ultimately providing a sense of confidence about selling your company, product or services.
Include a Call-to-Action
Using a “call-to-action” at the end of your video script establishes what your viewer should do after watching, gives your video a purpose, and lets you track its impact. For example, you may prompt your viewer to purchase an event ticket, make a donation or, in more typical consumer/retail channels, call your business or come in for more information.
Green Screen Talent Now Can Handle all Your Corporate Video Script Needs
Of course, sometimes it’s best to just leave it to the pros when writing a script…and in this area, no one does it quite like Florida’s Green Screen Talent Now. Through the use of our state-of-the-art video production studio in Jacksonville, we consistently provide quality video content for all markets and mediums, including training videos, website videos, marketing videos, product review videos and more.
We also produce, by way of exceptional professional talent at our disposal, spokesperson videos designed to help boost your online presence, gain more viewers, get better click-through and conversion rates and increase your ROI. We do this through a number of tactics, but one of the building blocks of all these is our script writing service. You see, script writing is where it all begins, and can mean the difference between the success or failure of your video and its message. By entrusting GSTN to write your video script, you are displaying that you take the creative process seriously.
As one of our add-on services, our script writing will complement your video and deliver your message the right way. Our writers take your ideas from concept to completed script, creating an engaging message that’s aligned with your product or service. We will create an outline for you to review and approve or request final revisions, so once your script is completed we can pass it on to the talent you have selected to represent you in your video – it’s that simple.
Additionally, our script writing for video service offers:
- Quick turn-around time
- Affordable pricing
- Availability of any content or writing style
- Psychological triggers to get more engagement
Good writing is powerful writing, inspiring action and encouraging your audience to get involved. Our team of writers are trained to produce engaging call-to-action scripts and persuasive copy that draw in your viewers like a moth to the flame…what more can we say? Yes, our writers are that good!