Website Video Is A Powerful Conversion Tool
Cisco consistently reports that video content can increase the chances of front page Google ranking by 53 times— and that number keeps rising. Any online marketer will tell you that video is an SEO asset to bring in traffic, but did you know that when someone lands on your website, you have less than 10 seconds to capture and hold their attention? That’s where a spokesperson website video comes in. Having a video on your homepage or a landing page has been proven to increase time spent on-page and decrease bounce rates. But it’s not just page time and attention you’re looking for when you’re garnering visitors to your website. You’re looking for new customers. A recent study by eyeviewdigital.com shows that adding a video on landing pages can increase conversion by 80%. A well-produced website video with a strong call to action can, and will, make a huge difference in your conversion rates.
The Power of a Website Video Spokesperson
89 million people in the United States are going to watch 1.2 billion online videos today.
We search online for everything
Virtually everyone utilizes a search engine daily for relevant information. They use it to find service providers and doctors, to look at and research products and goods, find the best local restaurant, and even to locate housing. Statistics have demonstrated that consumers are more likely to base a purchase decision on the quality and relevance of the website video.
Video is awesome for optimization
A properly optimized video can rank highly in search results. YouTube also accounts for almost 50% of all business related web video viewed and is currently 2nd to Google as the most popular search engine getting hundreds of millions of users daily. With all this in mind, it’s apparent now more than ever that having an effective website video is a huge asset.
Spokesperson = Conversions
While every element, from script writing to motion graphics to editing, cannot be overlooked in the production process, the person standing in front of the camera pulls it all together. In the quickest amount of time possible, the website video spokesperson is able to capture the viewer’s attention, educate them, and then motivate that viewer to a conversion action.
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