As a PR Firm or Marketing Agency, you may be aware of the power that spokesperson videos wield… but do you know the benefits of going through Green Screen Talent Now for white labeled spokesperson videos? In a general sense, “white labeling” – sometimes called white label branding – refers to a manufacturing and marketing technique in which a product or service is produced by one company and then rebranded by another, making the product or service appear to be their own. Now, if you’re an entrepreneur with a marketing or PR firm facing a business dilemma, your first instinct may be to try DIY solutions – after all, that’s why you signed up for entrepreneurship in the first place, right?
However, in many situations, building a customized solution from scratch can be a prelude to failure… why? Because building your own solution can drive you to:
• Try to “Reinvent the wheel,” so to speak, making mistakes that others before you have already made – and mastered the solution to.
• Slow down your time-to-market dramatically, as you will be trying to troubleshoot and increase the learning curve outside your core competency area.
• Spend excessive amounts of money developing solutions and tools that already exist in other formulas or formats.
• Miss out on expertise and resources in the particular space in which you require a focused solution.
Take it from us – these pitfalls can easily be avoided if you simply opt for a white label solution instead of building one yourself. Because white label products and services are purchased by a company without branding, the reseller can customize a product with their own brand, logo, and identity… thus allowing consumers to associate the product with the reseller. Meanwhile, the manufacturer can focus on finding cost-effective ways to make the product without concern for the product’s marketing.
Get the picture?
Are White Labeled Spokesperson Videos Your Solution?
White label solutions work excellently for everything from cereal to concert tickets – think about it: Grocery stores sell cereal and other products with their own brand name at a discount compared to other brands… similarly, ticket resellers can manage their ticket inventory more efficiently via a white label approach. Consequently, this also increases distribution so that fans have more choice in where they can buy tickets to their favorite shows.
Still not 100-percent sure White Labeled Spokesperson Videos are for you? Consider these points:
• It’s Quick and Easy to Brand
White label solutions are generally fully-integrated and ready-made, which enables easy branding; they can also offer advantages if you have been thinking of ways to add new features to your agency or business.
• It Keeps Customers Happier
With an end goal in mind, your customers can be given a clear and simple path to reaching it if you use a white label solution; the extra months – or even years – it takes to develop your own solution can force customers elsewhere for solutions, and this can be avoided with a prepackaged option that meets their needs immediately.
• It Saves You Time and Money
As we’ve touched on already, developing a solution from scratch requires a large investment of financial and human capital resources (without even mentioning the time required); when time is of the essence and you need fast results, investing in an existing solution may be more cost-effective at the end of the day.
• It Enables You to Focus on Your Business’ Core Competency
We don’t mean to sound abrupt or harsh here, but it’s not logical to stretch your resources to achieve something that doesn’t fit within your “core competencies;” be sure to look carefully at the solution you require and compare it to your available resources to assist you in deciding whether a white label solution would help you reach your goals more efficiently.
In summary, white labeling can help you utilize your business’ or agency’s unique branding to offer a product or service without investing in technology or infrastructure creation around the solution. In a nutshell, what does that mean for you? More time to focus on building your brand or company name and selling your services while simplifying the conversion path for your clients/customers.
GSTN White Labeled Spokesperson Videos
Here we’re going to cover all the benefits that come along with our spokesperson online marketing videos that are fully white label-ready – in other words, you are free to brand our services as your own, present them in your marketing collateral and include them on your website. What’s the benefit here? Now you can add video production to your online marketing arsenal without the overhead costs of an internal department.
A major problem most marketing agencies face is that they don’t often have access to a fully-equipped production studio complete with a professional editing suite, experienced crew, and a database of professional talent – but we do. If you represent an external marketing agency, you can now take advantage of these invaluable resources in addition to videos that can be ordered in bulk – either keyed or sent as raw “green screen footage.”
What’s more, with our Virtual Director add-on option, you will be presented the opportunity to remotely control and direct your spokesperson shoot live and from virtually anywhere – now you can ensure your talented spokesperson says what you want them to say…exactly the way you want them to say it. At this point, you may be wondering, “What would a spokesperson video do for me, as a marketing executive?” From our perspective, that brings with it an easy answer.
If you consider yourself an expert in the area of online marketing, you already understand the compelling, engaging and converting power of video. The addition of a spokesperson video brings with it the almost instantaneous ability to drive traffic to websites and is an engaging social media asset – to say nothing of its ability to create brand recognition and trust. Believe us when we tell you that consumers are more likely to base a purchasing decision on the quality and relevance of a video in today’s market.
Now, when you add white labeled video production to your agency’s marketing services, you can (as we discussed) brand our services as your own, present them in your own marketing collateral and include actor samples on your website. Our database of professional spokesperson actors runs the gamut from male and female, all ages and ethnicities to alternate language speakers, SAG/non-SAG actor types and more, virtually guaranteeing you the perfect match for your agency’s needs. In other words, who you’re looking for to represent your marketing company’s image…we have.
We hope this blog convinced you of the “agency value” a white labeled video service brings to the table courtesy of a company like Green Screen Talent Now.