From creating a Facebook video ad to using one on a landing or homepage, we’re going to dive into the top uses for a spokesperson video for business, because we love the idea of using spokespeople to establish a sense of continuity to a spread of videos. As you should have learned by now from reading the many GSTN blogs that focus on this topic, a spokesperson acts like a brand ambassador – an extension of your business, which is why choosing the right one can seem like a daunting task on the surface.
Did you know that every time someone visits your website, you make a lasting impression? That’s right. After only six seconds, your online visitor has already determined whether or not he or she is comfortable on your site and if they’ll either stay around to obtain more information or move on to a competitor’s online portal. But by taking advantage of a video spokesperson, you can keep people on your site longer, deliver your marketing message professionally and coherently, help visitors find the information they need, assist in completing order forms and, best of all, increase productivity of up to 200-percent!
Web video is the most engaging form of media on the Internet today, and a video spokesperson leverages that fact to your specific business goals – from on-demand videos to spokesperson videos on Facebook, an innovative video spokesperson platform is as effective as it is easy to implement (contrary to the aforementioned popular belief). The bottom line is that the decision to incorporate a video spokesperson on your website is a smart one; after all, a video spokesperson can greet your site’s visitors, take them on a tour of your online portal, connect with them on a personal level, supply additional information and prompt prospects to take your desired action.
Let’s now take a look at how to get the most out of your virtual, or video, spokesperson…
1. Using Your Video Spokesperson on Landing Pages
When implemented correctly, not only will your spokesperson greet visitors on the homepage of your website, he or she will also greet them when they arrive on a landing page. And because visitors arriving via a landing page portal come through a “back door” so to speak, the goal is to craft the spokesperson’s script with care in order for it to be most effective. From students and young adults to professionals, athletes, parents and senior citizens, your website can target any number of visitor segments. Now, while your video spokesperson can greet the community as a whole on the homepage, he or she can greet individual segments of the audience when their videos are placed on landing pages.
As we mentioned, this merely requires careful scripting and conceptualization in a broader sense; when hosted on more common areas such as the homepage and “About Us” page, the spokesperson’s script should be inclusive so that all visitors feel as if the model is speaking directly to them. The landing page can feature language specific to the targeted demographic because, after all, those arriving from an advertisement that took them to your site from, say, a fantasy football forum are going to fit into a different demographic than those arriving from a link on a genealogy discussion board. What’s more, each visitor from these different demographics is unlikely to ever lay eyes on any of the other landing pages.
As your visitors move from the landing pages into the primary pages defining your site, they will come face-to-face (so to speak) with your video spokesperson who should continue to be friendly, informative and knowledgeable. Indeed, when scripted correctly, the transition will be seamless and all visitors will feel as if the spokesperson is really talking directly to them.
2. Facebook Video Ads
During the last year or so, the global phenomenon that is Facebook emerged as a real contender for the online video platform throne. In the wake of several new video features being introduced, to say nothing of the heavy video focus Mark Zuckerberg has implemented, the social media giant has quadrupled its video views over the last year. Facebook’s increased focus on video is not only credited to the fact that users enjoy watching it – though they clearly do – but also because more marketing entities are shifting their budgets from television to mobile video outlets. The allure for advertisers lies in Facebook’s “hyper-surgical” targeting capabilities…and the sheer, undeniable results Facebook videos can deliver.
First, you must decide what you’re trying to accomplish through your Facebook video ad: Are you attempting to increase brand awareness or drive conversions? Choosing what you’re set on prioritizing should affect what kind of video you should create and how you should distribute it…and that’s where spokesperson videos on your Facebook video ad comes into play.
Just like other uses for spokesperson videos, you need to choose your target audience – who are you trying to target with your Facebook video ad campaign? Miami Dolphin or Tampa Bay Buccaneer fans between the ages of 30 and 40? Newlyweds who shop at Costco? Millennials who play Minecraft? Or is it the people who already like your Facebook page? The true power of video advertising on Facebook is the targeting capabilities, and because you need a “hyper-targeted” group of people for your ad’s audience, narrowing your target group will provide a higher CTR. As you plan your integration of a video spokesperson into your Facebook video ad, consider these targeting elements for an effective campaign:
• Relationship status
• Financial situation/household income
• Home type
• Market segment (ethnicity, generation, household “composition”)
• Parental units (age of children)
• Life events
• Device owner
3. Flawless, Borderless Presentations for More Human-Like Interaction
A spokesperson video for business interlays talking actors over the content of websites, and as such they’re great for greeting online visitors, communicating messages and creating a more “human-like” interaction experience than standard online video content, graphics or text can provide. Using the alpha transparency layer of the Flash Video (FLV) container, these videos appear to be borderless – using different methods, video spokespersons can exhibit “absolute fixed positioning.” Additionally, they have the ability to overlay existing website content without obstructing the view of that content as much as a traditional rectangular-framed video might. This enables them to be added to a website without changes in design, often required to accommodate space for them.
The popularity of spokesperson videos as they relate to business has grown significantly thanks to the prevalence of its affordability and ease of installation into most website platforms. At their best, the most professional spokespeople will exude an impeccable delivery, be relatable, ooze charisma, be authentic in presentation, have genuine qualities, boast high credibility, be unforgettable, possess a willingness to take direction, be quick on their feet and command an eye-catching physical presence.